Colgate* Enamel Health™


The answers to the most common questions about enamel and Colgate* Enamel Health™.

Frequently Asked Questions

Tooth enamel is the hardest and most highly mineralized substance of the body, and is one of the four major tissues which make up the tooth. It’s also susceptible to acid and build-up of bacteria. It can dissolve or decay when exposed to these substances.
Enamel’s primary purpose is to protect your teeth from damage.
Enamel erosion is the irreversible loss of tooth tissue due mainly to exposure to acids found in food and drinks.
The main cause of enamel erosion is exposure of the teeth to acids. Acids can be found in some of our most popular everyday foods and drinks. Examples include citrus fruits, apples, pickles, vinegar, sodas (both sweetened and diet), wine and orange juice.
Some signs and effects of enamel erosion include:
  • Rough, rounded teeth: Your teeth may appear rough, with a rounded look on the edges
  • Cracks: Small cracks, and roughness may be visible near the edges
  • Cupping: Small dents may appear on the chewing surface of the teeth
  • Discoloration: Teeth can have a yellow appearance as the enamel erodes and the yellow dentin shows through
To help prevent enamel erosion:
  • It is recommended you avoid brushing for at least 30 minutes after eating or drinking acidic foods or drinks. Consuming acidic foods and drinks leaves the enamel softened and more prone to erosion through brushing.
  • Avoid sipping acidic drinks like orange juice, sodas (both sweetened and diet) and wine over long periods of time.
  • Minimize contact of such drinks with your teeth's surface by drinking them with a straw and not swishing them around in your mouth.
  • Have regular dental checkups.
  • Use a medium to soft bristled toothbrush and brush gently.
  • Continue twice a day brushing with toothpaste, such as Colgate® Enamel Health™ toothpaste, that helps replenish natural calcium to strengthen enamel and gently polishes so bacteria are less likely to stick.
Colgate* Enamel Health™ toothpaste is a new toothpaste specially formulated to help improve your enamel in two ways:
  • Helps replenish natural calcium and other minerals in weakened enamel, remineralizing rough weak spots making it stronger.
  • Polishes the enamel surface with gentle micro-polishing action, so bacteria are less likely to stick.
Yes, both Colgate* Enamel Health™ Whitening toothpaste and Colgate* Enamel Health™ Sensitivity Relief toothpaste (when used twice daily) effectively cleans teeth, provides everyday cavity protection and has a refreshing mint taste In addition it helps to replenish natural calcium to strengthen enamel and gently polishing so bacteria are less likely to stick.
We confirm that all Colgate ™ toothpastes are gluten-free.

Choose the Enamel Health™ product that's right for you

Enamel Health Whitening Toothpaste
Enamel Health™ Whitening Toothpaste
Enamel Health Sensitivity Relief Toothpaste
Enamel Health™ Sensitivity Relief Toothpaste
Colgate® 360 Enamel Health™ Sensitive Toothbrush
Colgate* 360°* Enamel Health™ Sensitive Toothbrush