New Optic White toothpaste
High-impact whitening
New Colgate* Optic White uses a unique technology with hydrogen peroxide to make it easier to whiten as you brush your teeth. For better results, use week after week. No wonder everyone is talking.

Enamel safe technology
Perfect for use every day
Freshens breath
For a whole mouth clean + whitening
The 360°* Optic White Toothbrush.
Colgate* 360°* Optic White Toothbrush helps whiten your teeth in
two important ways:

Whitening cups. these soft rubber cups are designed to hold toothpaste to more effectively
remove surface stains for a whiter smile.

Polishing bristles. help whiten teeth by polishing away surface stains and clean hard-to-reach places for
a full white smile.

Want to learn more about the Colgate* 360°* Optic White™ toothbrush? Click here.
See for yourself what people are
saying about Colgate* Optic White.

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*For best results, use as directed for 4 weeks. Fights cavities.
†Whitens by removing surface stains